Someone Gamed Apple's App Store:Revenge of the Dentists Edition
It is encouraging to know the likelihood of breakout success in the app store is over 100 times better than the likelihood of winning the Powerball lottery. Unfortunately based on the sheer volume of apps in the store, it is still in the million to one range. Fortunately, unlike Powerball, we can increase the likelihood of success by charting. The top ten apps are easy to find and can build enough momentum to get millions of downloads. In this freemium world of ours, millions of free downloads means tens, maybe hundreds of thousand paying players. Most developers cross promote to their base, or use services like Appoday or Freeappaday to achieve the necessary velocity to crack the charts. But apparently, it is not the only path to success. Maura Thompson used a different method. She targeted a market with a large pent up demand and built an app for them - wanna be dentists. You want to be a dentist? Ok, here is your chance! Dozens of Dental Surgery are waiting for you!