I Told You So: Activision's ESA Withdrawal Edition
Today Ben Fritz ran a "revealing" interview about why Activision withdrew from The ESA. In his post, he quotes Bobby Kotick as saying: I said don't view [pulling out of ESA] as anything but time off... With the combined companies [from the merger with Vivendi], the [ESA membership] dues went up enough that I said for it to make sense [to spend that money], we have to make a strategic plan. We don't have that because nobody owns it for us right now. We have our own issues that are not the industry's issues. Our challenges are sufficiently different from other publishers' issues that we need our own point person. We'll have someone soon. I appreciate Ben's efforts, but isn't this exactly everything I wrote on May 6 in my earlier post on the subject (bad grammar and all - I really have to proof read better) If you think about the company as an organization, the answer is more than clear. Activision is one of the most bottom line oriented companies i...