Sony Declares Mission Accomplished: George W. Bush Edition
David Reeves, head of SCEE announced Sony's VE Day over Microsoft at the PlayStation Day event in London: "I am delighted to be able announce today that we have sold more PlayStation 3s throughout Europe than Xbox 360 - even though they launched sixteen months before PS3," The much anticipated announcement came a few months earlier than expected. Publishers have been eyeing the increased European sales for a few months and using words like "still born," "moribund" and "hit the wall" to describe 360's European performance. Apparently, David Reeves and the publishers didn't read Microsoft's announcement from one month earlier: Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 27 months on the market. Microsoft...