Showing posts from January, 2009

Game Marketing: The Proctologists are Doing Brain Surgery Edition

[Let me apologize in advance for the length of the large gaseous stream of consciousness belch which follows, it's been a while since I wrote anything and I guess some pent up stuff started flow.]

Another Q4 is behind us and the publishers are locked down in the deep, dark, musty bowels of their fortress like edifices surveying the seasonal lucre. The piles are not quite as high as year’s past and when they reemerge into the sunlight from their Morlock existence in the counting and analysis rooms, they will not be happy. Contrary to the mainstream media reports, sales for most publishers were less than stellar. Gamasutra’s story highlighting what they characterized as low numbers for Mirror's Edge and Dead Space (for the sake of argument let's not mention they did not apply the NPD multiplier to determine real US sales, nor did they add in PC sales or sales in foreign territories which are not reflected in NPD) reflects the norm rather than the exception. The point of…