The Beatles: Jumping the Shark or a New Era Edition
Everyone in the world knows The Beatles Rock Band is out. That's the point, everyone in the world knows The Beatles: Rock Band is out. You can't swing a dead cat without hitting a piece of media about the game. I believe this single game has more media hits than the aggregate hits for all the games being released in the fourth quarter. Don't believe me? Ask your mom, or if you are a bit older, your wife if she knows about The Beatles game. Now ask if she knows Splinter Cell and Bioshock 2 slipped out of the quarter. How about Assassin's Creed 2? Is she waiting for that one? Sorry to revisit old posts , but the folks behind the game did a simple little thing no game company has ever done before. They made a good –some say great, accessible game and told people it was available - and they are not even a game company. What seems so obvious to the marketers behind two of the best known brands in the world - MTV and The Beatles - is the antithesis of game indust...