Out Appled: Part Deux Edition
Apple elevated the tech market by changing our expectations. The company made consumers believe their electronics could be well designed and easy to use. Now it looks like they are changing advertising as well. Apple was always the only technology company to hit the mainstream with a simple, one note marketing message. 1984, the first iMac, iPod, iTunes, they all gave you a focused message in an entertaining way. When it came time for the switch ads, it took thirty seconds to make Windows look foolish. It seems like Lenovo finally got the memo. In their second blast across the bow - the first is here - Lenovo apparently sent this video to its Chinese suppliers. Lenovo really doesn't understand the Apple brand, but the video is fun just the same.